Hypnosis can be used to seduce women you don’t know or to relax women you do. Sex therapists use hypnosis in couples’ counselling to heighten sexual awareness and reduce performance problems, such as premature ejaculation or erectile disfunction. Dr Ava Cadell, a Los Angeles sex therapist, creates short hypnosis scripts for couples to read to each other. “Stress and anxiety manifests itself as premature ejaculation,” she says. “Anxiety causes the release of adrenaline that constricts the blood vessels, including those that lead to the penis.”

For women, the dynamic is different. It’s not so much about performance as it is deep relaxation. And here is sexual hypnosis’ most fascinating use: in BDSM (bondage and discipline, sadomasochism), where the thrill is for one person to completely surrender to the dominant person for sexual pleasure. According to Dr Cadell, “To eliminate negative thoughts that create stress and anxiety you must disconnect your mind from your body.”

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